Rainbow ( Facebook collaboration with Saint Jude Children's Hospital ) - cancelled project

I was an art director responsible for developing the style for Rainbow game. I worked closely with the tech team to ensure the watercolor picture book look translates wonderfully in CG. In the early development, the director wanted it to look like traditional CG animation. However, I suggested we tried children's book illustration look since we are working on a sensitive story about kids' cancer journey. I think this look feels softer, gentle, and it gives the whole game a unique look.